Cupcake Day

Cupcake Day for the RSPCA is a national event held on the third Monday in August. All proceeds go to your state-based RSPCA to help continue the fight to make animal cruelty a thing of the past.

It’s free to register, simple to participate and fun to do!

The idea is that you become a mini event planner for the RSPCA. You register here and we send you the official RSPCA Cupcake Day Host Kit that includes everything you need to help promote your event. All you supply are the cupcakes, the venue and lots of hungry friends and workmates who will hopefully donate everything in their pockets to help out the pups and kittens, rabbits, horses, birds, sheep, guinea pigs – you name it, we save it!

RSPCA does not run any Cupcake Days (although most shelters bake and sell on the day). The events are run by you and other wonderful Cupcake Hosts at your workplaces, homes, schools and community centres. Many businesses get behind it too so you might be confronted by a plate of cupcakes at your local vet or bank – if you’re lucky!

Unbelievably (well it has blown us away!) the humble cupcake has been a remarkably effective tool in fighting animal cruelty. Since its inception in 2007, Cupcake Day for the RSPCA has raised over $6.5M. All proceeds go back into our services to help stop cruelty.


The power of the cupcake:

2 cupcakes* = an enrichment toy to keep a dog happy and engaged
5 cupcakes = litter tray for a kitten or cat to toilet train them
15 cupcakes = vaccinates a puppy against the deadly parvo virus
50 cupcakes = desexes cat or dog so it can be rehomed with a forever family
150 cupcakes = subsidies the costs of prosecuting a cruelty offender
*1 cupcake = $2 donation

So you can see why we love our Cupcake Day Hosts and Cooks – because your donations have transformed so many neglected animals’ futures and provided them with the help they needed for second chances at better lives. And we can’t thank you enough for that.